公益项目的逻辑闭环是什么？
<div class="wx_rich_media_content" id="jsWxContainer"><section style="outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; visibility: visible;" data-mpa-powered-by="yiban.io"><section style="margin-right: 8px;margin-left: 8px;outline: 0px;letter-spacing: 0.544px;color: rgb(34, 34, 34);font-size: 16px;visibility: visible;"><section powered-by="xiumi.us" style="margin-top: 10px;margin-bottom: 20px;outline: 0px;justify-content: flex-start;display: flex;flex-flow: row;visibility: visible;"><section style="outline: 0px;display: inline-block;vertical-align: middle;width: auto;align-self: center;flex: 0 0 auto;min-width: 5%;height: auto;visibility: visible;"><section powered-by="xiumi.us" style="outline: 0px;justify-content: flex-start;display: flex;flex-flow: row;visibility: visible;"><section style="padding: 3px 20px;outline: 0px;display: inline-block;width: auto;vertical-align: top;align-self: flex-start;flex: 0 0 auto;min-width: 5%;height: auto;border-style: solid;border-width: 1px;border-color: rgb(171, 25, 66);border-radius: 50px;overflow: hidden;visibility: visible;"><section powered-by="xiumi.us" style="outline: 0px;display: flex;width: 49.6354px;flex-flow: column;visibility: visible;"><section powered-by="xiumi.us" style="outline: 0px;z-index: 2;visibility: visible;"><section style="outline: 0px;opacity: 1;visibility: visible;"><section style="outline: 0px;color: rgb(171, 6, 59);visibility: visible;"><p style="outline: 0px;visibility: visible;"><strong style="outline: 0px;font-size: 15px;letter-spacing: 0.544px;visibility: visible;">编者按</strong></p></section></section></section></section></section></section></section><section style="padding-left: 10px;outline: 0px;display: inline-block;vertical-align: middle;width: auto;align-self: center;flex: 100 100 0%;height: auto;line-height: 0;visibility: visible;"><section powered-by="xiumi.us" style="margin-bottom: -1px;outline: 0px;text-align: right;transform: translate3d(1px, 0px, 0px);visibility: visible;"><section style="outline: 0px;display: inline-block;width: 20px;height: 20px;vertical-align: top;overflow: hidden;border-width: 1px;border-style: solid;border-color: rgb(255, 255, 255) rgb(255, 255, 255) rgb(171, 25, 66) rgb(171, 25, 66);border-bottom-left-radius: 100%;border-top-right-radius: 100%;background-color: rgba(255, 255, 255, 0);visibility: visible;"><svg viewBox="0 0 1 1" style="float: left;line-height: 0;width: 0px;vertical-align: top;visibility: visible;"></svg></section></section><section powered-by="xiumi.us" style="outline: 0px;visibility: visible;"><section style="outline: 0px;background-color: rgb(171, 25, 66);height: 1px;visibility: visible;"><svg viewBox="0 0 1 1" style="float: left;line-height: 0;width: 0px;vertical-align: top;visibility: visible;"></svg></section></section></section></section></section></section><section style="outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; font-size: 16px; visibility: visible;"><section powered-by="xiumi.us" style="padding-right: 8px;padding-left: 8px;outline: 0px;font-family: PingFangSC-light;line-height: 2;letter-spacing: 0.5px;visibility: visible;"><section style="margin-right: 8px;margin-left: 8px;outline: 0px;visibility: visible;line-height: 1.75em;margin-bottom: 24px;">好公益平台优质公益产品“逆风飞翔·事实孤儿同行计划”的发起人康勇忠专注困境儿童心理服务十余年，在长期公益实践中，他梳理出捐赠者、执行者、受助者之间的逻辑闭环。当服务模式进入良性循环，三者便可共同推动项目更好地发展。本文转载自微信公众号“湖南大爱无疆青少年公益发展中心”，作者康勇忠。</section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; visibility: visible; line-height: 1.75em;"></section></section></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 0em; visibility: visible; line-height: 2em;"><section powered-by="xiumi.us" style="margin-top: 30px;outline: 0px;visibility: visible;"><section style="outline: 0px;background-color: rgb(171, 25, 66);height: 1px;visibility: visible;"><svg viewBox="0 0 1 1" style="float: left;line-height: 0;width: 0px;vertical-align: top;visibility: visible;"></svg></section></section></section><section style="font-size: 16px;"><section style="margin-top: 10px;margin-bottom: 10px;text-align: center;" powered-by="xiumi.us"><section style="display: inline-block;"><section style="float: left;"><section style="border-left: 1px solid rgb(92, 83, 65);height: 10px;width: 0px;margin-left: auto;transform: rotate(45deg);transform-origin: right bottom;border-top-color: rgb(92, 83, 65);border-right-color: rgb(92, 83, 65);border-bottom-color: rgb(92, 83, 65);"><svg viewBox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section><section style="transform: rotate(0deg); border-width: 1px; border-style: solid; border-color: rgb(92, 83, 65); width: 1.6em; height: 1.6em; line-height: 1.6em; font-size: 19px; margin-top: -1px; margin-bottom: -1px;"><p>01</p></section><section style="border-right: 1px solid rgb(92, 83, 65);height: 10px;width: 0px;transform: rotate(45deg);transform-origin: left top;border-top-color: rgb(92, 83, 65);border-bottom-color: rgb(92, 83, 65);border-left-color: rgb(92, 83, 65);"><svg viewBox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section style="margin-top: 14px;margin-left: 5px;font-size: 19px;width: 1.6em;height: 1.6em;background-color: rgb(171, 25, 66);"><svg viewBox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><p style="margin-right: 8px; margin-left: 8px; letter-spacing: 0.578px; line-height: 1.75em; margin-bottom: 24px;"><span style="font-size: 16px;letter-spacing: 0.5px;">公益做得越久，发现越有意思。</span><o:p></o:p></p><section style="margin-right: 8px; margin-left: 8px; letter-spacing: 0.578px; line-height: 1.75em; margin-bottom: 24px;"><span style="font-size: 16px;letter-spacing: 0.5px;">从2008年进入这个行业，一晃15年了。如果按活75岁计算，减去15岁前不懂事，减去60岁后少作为，那就是我三分之一的人生。</span></section><section style="margin-right: 8px; margin-left: 8px; letter-spacing: 0.578px; line-height: 1.75em; margin-bottom: 24px;"><span style="font-size: 16px;letter-spacing: 0.5px;">我从没接受过正规的社会工作学习，猛然进入到这个需要高度专业能力的领域，所以更应该努力学习。</span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 24px;"><span style="font-size: 16px;letter-spacing: 0.5px;">我一直认为学习不单纯只是教室里学习书本知识，看一部好的电影，看一本好的课外书，从一条新闻中发现一个观点，听一场讲座，与陌生人一次有趣的对话，如果能从中获得有价值的内容，这都是学习。</span><o:p></o:p></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 24px;"><span style="font-size: 16px;letter-spacing: 0.5px;">人的成长，除了学习，思考也很重要。</span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 40px;"><span style="font-size: 16px;letter-spacing: 0.5px;">这个世界的知识面太广，观点很多，哪些适合你，这需要自己去判断，然后选择性吸收。更重要的是，还需要结合自己的实践行动，总结梳理提炼，能有新的内容产生，这样的成长就特别好，也更有价值。</span></section><section style="font-size: 16px;"><section style="margin-top: 10px;margin-bottom: 10px;text-align: center;" powered-by="xiumi.us"><section style="display: inline-block;"><section style="float: left;"><section style="border-left: 1px solid rgb(92, 83, 65);height: 10px;width: 0px;margin-left: auto;transform: rotate(45deg);transform-origin: right bottom;border-top-color: rgb(92, 83, 65);border-right-color: rgb(92, 83, 65);border-bottom-color: rgb(92, 83, 65);"><svg viewBox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section><section style="transform: rotate(0deg); border-width: 1px; border-style: solid; border-color: rgb(92, 83, 65); width: 1.6em; height: 1.6em; line-height: 1.6em; font-size: 19px; margin-top: -1px; margin-bottom: -1px;"><p>02</p></section><section style="border-right: 1px solid rgb(92, 83, 65);height: 10px;width: 0px;transform: rotate(45deg);transform-origin: left top;border-top-color: rgb(92, 83, 65);border-bottom-color: rgb(92, 83, 65);border-left-color: rgb(92, 83, 65);"><svg viewBox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section style="margin-top: 14px;margin-left: 5px;font-size: 19px;width: 1.6em;height: 1.6em;background-color: rgb(171, 25, 66);"><svg viewBox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="line-height: 1.75em; margin-left: 8px; margin-right: 8px;"><span class="wxart_image" wx-style="display:inline-block;letter-spacing: 0.578px;text-align: center;text-wrap: wrap;width: 572px;height: 220px;"></span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 16px;letter-spacing: 0.5px;">以前参加过许多的学习，自己对于公益服务的理解一直停留在上图的层面。</span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 16px;letter-spacing: 0.5px;">曾经听过一个老师的理论：“公益其实是要服务两类人的，一边是我们的服务对象，一边是想参加社会服务的捐赠人。”当时似懂非懂，没太明白其中的要义。</span><o:p></o:p></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 16px;letter-spacing: 0.5px;">后来，因为执行逆风飞翔的项目，为链接资源，做好捐赠人维护，在项目设计当中邀请捐赠人（这里的捐赠人不单只是捐赠金钱或物资，而是包含捐赠时间、精力、对这事情有关注、有推动的关联人）参与服务，让他们走到服务对象身边去，后来得到了捐赠人非常正向的反馈，许多人都说提升了自己对社会的认知，获得了成长。</span></section><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 40px;"><span style="font-size: 16px;letter-spacing: 0.5px;">所以，逆风飞翔项目一直遵循这样的理念，参与的捐赠人越来越多，成效也越来越好。</span><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;"></span></p><section style="font-size: 16px;"><section style="margin-top: 10px;margin-bottom: 10px;text-align: center;" powered-by="xiumi.us"><section style="display: inline-block;"><section style="float: left;"><section style="border-left: 1px solid rgb(92, 83, 65);height: 10px;width: 0px;margin-left: auto;transform: rotate(45deg);transform-origin: right bottom;border-top-color: rgb(92, 83, 65);border-right-color: rgb(92, 83, 65);border-bottom-color: rgb(92, 83, 65);"><svg viewBox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section><section style="transform: rotate(0deg); border-width: 1px; border-style: solid; border-color: rgb(92, 83, 65); width: 1.6em; height: 1.6em; line-height: 1.6em; font-size: 19px; margin-top: -1px; margin-bottom: -1px;"><p>03</p></section><section style="border-right: 1px solid rgb(92, 83, 65);height: 10px;width: 0px;transform: rotate(45deg);transform-origin: left top;border-top-color: rgb(92, 83, 65);border-bottom-color: rgb(92, 83, 65);border-left-color: rgb(92, 83, 65);"><svg viewBox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section style="margin-top: 14px;margin-left: 5px;font-size: 19px;width: 1.6em;height: 1.6em;background-color: rgb(171, 25, 66);"><svg viewBox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 16px;letter-spacing: 0.5px;">2023年10月，湖南、云南、河南、江西四省伙伴的筹款总结会在长沙举行，我在做成效总结PPT时脑海中就浮现了下面这张循环模型图。</span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span class="wxart_image" wx-style="display:inline-block;"></span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 16px;letter-spacing: 0.5px;">在循环模型图中捐赠者、执行者、受助者三者之间的关系是平等的，相互促进，也相互成就。当项目服务模式进入到良性循环当中，捐赠者会越来越多，受助者数量也会越来越多，成效也会越来越好。</span><o:p></o:p></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 16px;letter-spacing: 0.5px;">捐赠者捐款给执行者，执行者为受助者提供服务，并在服务过程中邀请捐赠者参与，因此激活捐赠者的爱心，而执行者也从受助者的正向变化中获得自身服务的价值，激励自己不断成长，并把服务成效反馈给捐赠者，这样形成一个三者相互促进的逻辑闭环，推动项目更好地向前发展。</span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 16px;letter-spacing: 0.5px;">这当中，三者都是获得双倍能量的。捐赠者获得执行者的成效反馈与受助者的正向影响；执行者获得捐赠者的认可与持续支持，获得受助者正向改变带来的价值感；受助者获得执行者的专业服务与捐赠者情感支持。</span><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;"></span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 16px;letter-spacing: 0.5px;">当然，这样的服务模式也存在一定的风险，这考验着执行者的专业能力。一是捐赠者因心情迫切可能给受助者带来的负面影响；二是受助者的成长变化不能满足捐赠者的期待带来的失落情绪。</span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 16px;letter-spacing: 0.5px;">为规避风险，执行者需要与捐赠者达成共识，服务中遵守公益服务伦理，保护好受助者的尊严及权益，遵循不伤害的底线；执行者要向捐赠者充分阐述受助者所处环境对于他们的影响，执行者与捐赠者都应该认识到我们提供服务对受助者影响的局限性，并对受助者有信心，服务能持之以恒，要等得起受助者的成长。这样，三者互动所带来的负面影响就会降低。</span></section><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 40px;"><span style="font-size: 16px;letter-spacing: 0.5px;">公益渡己渡人，愿我们都能成为更好的自己！</span></p><section style="text-align: center;margin-bottom: 32px;"><span class="wxart_image" wx-style="display:inline-block;"></span></section><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 16px;letter-spacing: 0.5px;"><br></span></section><section data-style-type="5" data-tools="新媒体排版" data-id="2024799" style="margin-right: 0.5em; 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