坎坷中前行:互联网公益年终盘点
<div class="wx_rich_media_content" id="jsWxContainer"><p style="outline: 0px; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; margin-left: 8px; margin-right: 8px;"><span class="wxart_image" wx-style="display:inline-block;letter-spacing: 0.544px;font-size: var(--articleFontsize);outline: 0px;width: 100%;height: auto;visibility: visible !important;"><br></span><br></p><section style="margin-bottom: 32px; outline: 0px; visibility: visible; margin-left: 8px; margin-right: 8px;"><section powered-by="xiumi.us" style="margin-bottom: 10px;outline: 0px;text-align: right;justify-content: flex-start;display: flex;flex-flow: row;visibility: visible;"><section style="outline: 0px;display: inline-block;width: 661px;vertical-align: top;border-style: solid;border-width: 0px 1px 1px;border-color: rgb(25, 15, 73) rgb(0, 0, 0) rgb(0, 0, 0);align-self: flex-start;flex: 0 0 auto;visibility: visible;"><section powered-by="xiumi.us" style="outline: 0px;visibility: visible;"><section style="margin-top: 20px;margin-bottom: 34px;outline: 0px;justify-content: flex-start;display: flex;flex-flow: row;visibility: visible;"><section style="padding-right: 16px;padding-left: 16px;outline: 0px;display: inline-block;vertical-align: top;width: 626.047px;border-left: 5px solid rgba(255, 246, 246, 0);border-bottom-left-radius: 0px;flex: 0 0 auto;height: auto;align-self: flex-start;visibility: visible;"><section powered-by="xiumi.us" style="margin-top: 2px;margin-bottom: 2px;outline: 0px;visibility: visible;"><section style="outline: 0px;line-height: 1.5;text-align: justify;visibility: visible;"><section style="margin: 16px;outline: 0px;min-height: 1em;text-align: left;visibility: visible;"><span style="color:#ffffff;font-family:Optima-Regular, PingFangTC-light;"><span style="font-size: 15px;letter-spacing: 0.5px;caret-color: rgb(34, 34, 34);background-color: rgb(0, 82, 255);"><strong>前言</strong></span></span></section><p style="color: rgb(62, 62, 62); font-family: PingFangSC-light; letter-spacing: 0.544px; margin: 24px 16px 16px; outline: 0px; font-size: 15px; visibility: visible; line-height: 1.75em;"><em><span style="color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px;">2023年,“99公益日”走过第9个年头,中国互联网公益迎来“十六岁的花季”。</span></em></p><p style="color: rgb(62, 62, 62); font-family: PingFangSC-light; letter-spacing: 0.544px; margin: 24px 16px 16px; outline: 0px; font-size: 15px; visibility: visible; line-height: 1.75em;"><em><span style="color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px;">从最初的3个支付平台为汶川地震筹款,到今天29家互联网募捐信息平台为公益组织服务,以及以各种方式参与公益的成百上千家互联网公司……互联网公益的队伍还在不断壮大,持续为公益慈善行业带来新的想象和可能。</span></em></p><p style="color: rgb(62, 62, 62); font-family: PingFangSC-light; letter-spacing: 0.544px; margin: 24px 16px 16px; outline: 0px; font-size: 15px; visibility: visible; line-height: 1.75em;"><em><span style="color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px;">这一年坎坷与风波也不少,伪公益卖惨、大病患儿救命款被卷、轻松筹退款等事件等给互联网公益的发展带来了警醒,同时对公益的透明度提出更高的要求,这应当是业界共同努力奔赴的方向。</span></em></p><p style="color: rgb(62, 62, 62); font-family: PingFangSC-light; letter-spacing: 0.544px; margin: 24px 16px 16px; outline: 0px; font-size: 15px; visibility: visible; line-height: 1.75em;"><em><span style="color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px;">正如一位公益界长者所言,“中国的事是这样,你看过程都是沟沟坎坎,没有什么是容易的。但是如果看结果,它总是往前走的。”年轻的互联网公益同样如此。</span></em><span style="color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px;"></span><span style="letter-spacing: 0.544px;"></span></p><section style="color: rgb(0, 0, 0); font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px; margin-top: 32px; outline: 0px; text-align: center; visibility: visible;"><span class="wxart_image" wx-style="display:inline-block;outline: 0px;visibility: visible !important;width: 120px !important;height: auto !important;"></span></section></section></section></section></section></section></section></section></section><p style="margin-left: 8px;margin-right: 8px;"><br></p><section style="margin-left: 8px; margin-right: 8px;"><span style="font-family: system-ui, -apple-system, "system-ui", Arial, sans-serif;letter-spacing: 0.544px;outline: 0px;color: rgb(0, 0, 0);background-color: rgb(0, 82, 255);font-size: 20px;"><strong style="outline: 0px;"></strong></span><span style="font-family: system-ui, -apple-system, "system-ui", Arial, sans-serif;letter-spacing: 0.544px;outline: 0px;color: rgb(0, 0, 0);font-size: 20px;"><strong style="outline: 0px;"> 年度争议</strong></span><br></section><section style="outline: 0px; font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px; color: rgb(34, 34, 34); line-height: 27.2px; visibility: visible; margin-left: 8px; margin-right: 8px;"><span style="outline: 0px;font-family: "Helvetica Neue", Helvetica, "Source Han Sans SC", "Noto Sans CJK SC", sans-serif;font-weight: bold;vertical-align: baseline;background-color: rgb(0, 82, 255);letter-spacing: 2px;visibility: visible;font-size: 15px;color: rgb(255, 255, 255);"><strong style="outline: 0px;color: rgb(0, 0, 0);font-size: medium;visibility: visible;"><span style="font-size: 15px; color: rgb(255, 255, 255); outline: 0px; vertical-align: baseline; visibility: visible; line-height: 19.0667px; font-family: DengXian;">儿慈会9958事件引发配捐争议</span></strong></span></section><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.034em;">中华儿慈会9958项目大病患儿千万元救命钱被卷走事件,是2023年公益慈善领域绕不开的话题,也是媒体广泛调查报道的热点。</span></p><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.034em;">患儿家属将大额资金直接打给“志愿者”柯某孝,以期获得互联网公益平台的配捐作为额外“收益”,不料柯某孝卷款逃跑。互联网公益配捐的本意是激励更多的人或组织积极参与公益,提升捐赠数额和效果。因为该事件,配捐也一度遭到质疑,其机制和规则的优化也引发业界讨论。</span></p><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.034em;">南都基金会名誉理事长、希望工程创始人徐永光建议把针对公益项目筹款阶段的即时激励,改为公益项目结项后的事后激励,只有遵守规矩、执行做得好的公益项目才可获得。</span></p><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.034em;">北京大学非营利组织法研究中心主任金锦萍则认为,配捐是国内外公益慈善行业传统且行之有效的劝募方式,互联网公益配捐需要回归信任逻辑。平台出资做配捐,本质也是捐赠者,捐赠意愿应得到充分尊重,相比于无差别、广撒网式的配捐,配捐者可以也应该在众多慈善组织和项目中进行甄选,让套取配捐资金的组织和项目无利可图,让优秀的组织和项目脱颖而出,这样才能真正实现配捐的初衷。</span></p><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.034em;">配捐争议之外,对于该事件的调查仍在进行中。无论是行业,还是公众,都在等一个结果。</span></p><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.034em;">延伸阅读:<a target="_blank" href="http://mp.weixin.qq.com/s?__biz=Mzg2OTU1OTU3MA==&mid=2247524891&idx=1&sn=6de1b61b9fbecc293c11cec51bed350e&chksm=ce991e66f9ee9770a0a257ff3acc7b233a8b8fda6b7e641c97c79326e12d3a4050a5f4e6e8da&scene=21#wechat_redirect" textvalue="《金锦萍:让公益配捐回归信任逻辑》" linktype="text" imgurl="" imgdata="null" data-itemshowtype="0" tab="innerlink" data-linktype="2">《金锦萍:让公益配捐回归信任逻辑》</a></span></p><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><br></p><h5 style="margin-top: 24px; outline: 0px; font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px; margin-left: 8px; margin-right: 8px;"><span style="outline: 0px;color: rgb(0, 0, 0);background-color: rgb(0, 82, 255);font-size: 20px;"><strong style="outline: 0px;"></strong></span><span style="outline: 0px;color: rgb(0, 0, 0);font-size: 20px;"><strong style="outline: 0px;"> 年</strong></span><strong style="outline: 0px;color: rgb(26, 26, 26);font-family: "Helvetica Neue", Helvetica, "Source Han Sans SC", "Noto Sans CJK SC", sans-serif;font-size: 20px;letter-spacing: 0.544px;text-align: center;visibility: visible;">度进展</strong></h5><h5 style="outline: 0px; font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px; color: rgb(34, 34, 34); line-height: 27.2px; visibility: visible; margin-bottom: 24px; margin-left: 8px; margin-right: 8px;"><span style="outline: 0px; font-family: "Helvetica Neue", Helvetica, "Source Han Sans SC", "Noto Sans CJK SC", sans-serif; vertical-align: baseline; background-color: rgb(0, 82, 255); letter-spacing: 2px; visibility: visible; font-size: 15px; color: rgb(255, 255, 255);"><strong style="outline: 0px;color: rgb(0, 0, 0);font-size: medium;visibility: visible;"><span style="font-size: 15px; color: rgb(255, 255, 255); outline: 0px; vertical-align: baseline; visibility: visible; line-height: 19.0667px; font-family: DengXian;">《慈善法》将个人求助纳入管理范畴</span></strong></span></h5><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><span class="wxart_image" wx-style="display:inline-block;width: 100%;height: auto;"></span></section><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.034em;">2023年10月,成都女童被恶狗咬伤,轻松筹平台上线200万元筹款项目,短时间筹满后,被网友质疑额度不合理,最终平台将200万元善款原路退还。</span></p><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.034em;">从罗尔事件、小凤雅事件,到河南抗癌厨房捐款事件,诸多个人求助领域的争议事件都亟待从法治层面加以规范。</span></p><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.034em;">2023年12月29日,十四届全国人大常委会第七次会议表决通过关于修改《慈善法》的决定,自2024年9月5日起施行。《慈善法》末章“附则”已做出规定,个人因疾病等原因导致家庭经济困难,向社会发布求助信息的,求助人和信息发布人应当对信息真实性负责,不得通过虚构、隐瞒事实等方式骗取救助。</span></p><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.034em;">另外,从事个人求助网络服务的平台应当经国务院民政部门指定,对通过其发布的求助信息真实性进行查验,并及时、全面地向社会公开相关信息,具体管理办法由国务院民政部门会同网信、工信等部门另行制定。</span></p><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.034em;">据悉,水滴筹等平台已积极响应修法,投入到内部管理办法的制定中,包括明确平台自身定位、严格审核求助人提供信息的真实性、优化平台与求助人间的合约、细化平台公示信息内容、健全管理和惩罚机制等。</span></p><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.034em;">延伸阅读:<a target="_blank" href="http://mp.weixin.qq.com/s?__biz=Mzg2OTU1OTU3MA==&mid=2247524756&idx=1&sn=958e8f667a5bcbfee51c7dc141e43c3d&chksm=ce991de9f9ee94ffcc58679ab3b91f67b077a118a2b9356cadcce6120ca3b24b5766eb94903a&scene=21#wechat_redirect" textvalue="业内专家谈《慈善法》修改:鼓励发展与严格监管并行,法规细节等待落地" linktype="text" imgurl="" imgdata="null" data-itemshowtype="0" tab="innerlink" data-linktype="2">业内专家谈《慈善法》修改:鼓励发展与严格监管并行,法规细节等待落地</a></span></p><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><br></p><h5 style="margin-top: 24px; margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px;"><span style="outline: 0px;color: rgb(0, 0, 0);background-color: rgb(0, 82, 255);font-size: 20px;"><strong style="outline: 0px;"></strong></span><span style="outline: 0px;color: rgb(0, 0, 0);font-size: 20px;"><strong style="outline: 0px;"> 年度突破</strong></span><strong style="outline: 0px;color: rgb(26, 26, 26);font-family: "Helvetica Neue", Helvetica, "Source Han Sans SC", "Noto Sans CJK SC", sans-serif;font-size: 20px;letter-spacing: 0.544px;text-align: center;visibility: visible;"></strong></h5><h5 style="margin-right: 8px; margin-bottom: 16px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px; color: rgb(34, 34, 34); line-height: 27.2px; visibility: visible;"><span style="outline: 0px; font-family: "Helvetica Neue", Helvetica, "Source Han Sans SC", "Noto Sans CJK SC", sans-serif; vertical-align: baseline; background-color: rgb(0, 82, 255); letter-spacing: 2px; visibility: visible; font-size: 15px; color: rgb(255, 255, 255);"><strong style="outline: 0px;color: rgb(0, 0, 0);font-size: medium;visibility: visible;"><span style="font-size: 15px;color: rgb(255, 255, 255);outline: 0px;vertical-align: baseline;visibility: visible;line-height: 19.0667px;font-family: DengXian;">平台间打破壁垒合作共创</span></strong></span></h5><section style="margin-right: 8px; margin-left: 8px; letter-spacing: 0.578px; line-height: normal;"><span class="wxart_image" wx-style="display:inline-block;width: 100%;height: auto;"></span></section><p style="margin-right: 8px;margin-bottom: 16px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: normal;"><span style="font-size: 12px;color: rgb(136, 136, 136);">微公益携手腾讯公益共同发起“一花一好柿画梦计划”</span></p><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.034em;">99公益日、95公益周、人人公益节、DOU爱公益日……每年9月,各互联网公益平台的活动扎堆上线,作为参与方的公益机构和普通用户,应该参加哪一个、怎么参加,已经成为“甜蜜的负担”。</span></p><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.034em;">公益不应成为消耗注意力的无谓竞争,而应合作共赢,共同为创建人人公益的有爱社会而努力。正基于此,2023年8月中旬,在中国慈善联合会传播委员会的主导下,腾讯、阿里、字节跳动、微博、B站和联劝等开展了一场主题为“好事传千里”的联合路演,各大平台首次同框,共同讨论如何做好互联网公益。</span></p><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.034em;">事实也证明,平台间打破壁垒、合作共创,成了2023年公益9月的一大亮点。</span></p><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.034em;">腾讯公益在联劝网首次实现了500万元的跨平台配捐;腾讯公益和微公益共同发起“一花一好柿画梦计划”,两个平台的公益ID小红花和好柿仔在腾讯公益平台实现了互认。</span></p><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.034em;">未来还有更多玩法值得期待:共创背后,各平台可以联合对社会议题进行更深度的挖掘和倡导;通过技术优势,增强同一项目在不同平台的信息互通和透明;进一步降低公众参与和捐赠的门槛等。</span></p><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.034em;">延伸阅读:<a target="_blank" href="http://mp.weixin.qq.com/s?__biz=Mzg2OTU1OTU3MA==&mid=2247522387&idx=1&sn=a63f95e6d0a24db007220efc263caf37&chksm=ce99e42ef9ee6d387fc16c6151bcb07d6b5ebc927ca96ba5519b58c4dbc33931e55810a7233d&scene=21#wechat_redirect" textvalue="《平台打破壁垒,公益9月不再耗于内卷?》" linktype="text" imgurl="" imgdata="null" data-itemshowtype="0" tab="innerlink" data-linktype="2">《平台打破壁垒,公益9月不再耗于内卷?》</a></span></p><p style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;margin-bottom: 16px;"><br></p><h5 style="margin-top: 24px; outline: 0px; font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px; margin-left: 8px; margin-right: 8px;"><span style="outline: 0px;color: rgb(0, 0, 0);background-color: rgb(0, 82, 255);font-size: 20px;"><strong style="outline: 0px;"></strong></span><span style="outline: 0px;color: rgb(0, 0, 0);font-size: 20px;"><strong style="outline: 0px;"> 年度亮点</strong></span><strong style="outline: 0px;color: rgb(26, 26, 26);font-family: "Helvetica Neue", Helvetica, "Source Han Sans SC", "Noto Sans CJK SC", sans-serif;font-size: 20px;letter-spacing: 0.544px;text-align: center;visibility: visible;"></strong></h5><h5 style="outline: 0px; font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px; color: rgb(34, 34, 34); line-height: 27.2px; visibility: visible; margin-bottom: 24px; margin-left: 8px; margin-right: 8px;"><span style="outline: 0px; font-family: "Helvetica Neue", Helvetica, "Source Han Sans SC", "Noto Sans CJK SC", sans-serif; vertical-align: baseline; background-color: rgb(0, 82, 255); letter-spacing: 2px; visibility: visible; font-size: 15px; color: rgb(255, 255, 255);"><strong style="outline: 0px;color: rgb(0, 0, 0);font-size: medium;visibility: visible;"><span style="font-size: 15px; color: rgb(255, 255, 255); outline: 0px; vertical-align: baseline; visibility: visible; line-height: 19.0667px; font-family: DengXian;">直播电商+公益,助力乡村振兴</span></strong></span><strong style="font-family: "Helvetica Neue", Helvetica, "Source Han Sans SC", "Noto Sans CJK SC", sans-serif;letter-spacing: 2px;text-align: justify;outline: 0px;color: rgb(0, 0, 0);font-size: medium;visibility: visible;"></strong></h5><h5 style="outline: 0px; font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px; color: rgb(34, 34, 34); line-height: 27.2px; visibility: visible; margin-bottom: 24px; margin-left: 8px; margin-right: 8px;"><strong style="font-family: "Helvetica Neue", Helvetica, "Source Han Sans SC", "Noto Sans CJK SC", sans-serif;letter-spacing: 2px;text-align: justify;outline: 0px;color: rgb(0, 0, 0);font-size: medium;visibility: visible;"></strong></h5><h5 style="outline: 0px; font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px; color: rgb(34, 34, 34); line-height: 27.2px; visibility: visible; margin-bottom: 24px; margin-left: 8px; margin-right: 8px;"><strong style="font-family: "Helvetica Neue", Helvetica, "Source Han Sans SC", "Noto Sans CJK SC", sans-serif;letter-spacing: 2px;text-align: justify;outline: 0px;color: rgb(0, 0, 0);font-size: medium;visibility: visible;"></strong></h5><h5 style="outline: 0px; font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px; color: rgb(34, 34, 34); line-height: 27.2px; visibility: visible; margin-bottom: 24px; margin-left: 8px; margin-right: 8px;"><strong style="font-family: "Helvetica Neue", Helvetica, "Source Han Sans SC", "Noto Sans CJK SC", sans-serif;letter-spacing: 2px;text-align: justify;outline: 0px;color: rgb(0, 0, 0);font-size: medium;visibility: visible;"></strong></h5><h5 style="outline: 0px; font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px; color: rgb(34, 34, 34); line-height: 27.2px; visibility: visible; margin-bottom: 24px; margin-left: 8px; margin-right: 8px;"><strong style="font-family: "Helvetica Neue", Helvetica, "Source Han Sans SC", "Noto Sans CJK SC", sans-serif;letter-spacing: 2px;text-align: justify;outline: 0px;color: rgb(0, 0, 0);font-size: medium;visibility: visible;"></strong></h5><p style="margin-right: 8px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.578px;color: rgb(0, 0, 0);">2019年至今,中国直播电商产业进入爆发期,过去一年更是处于高速增长阶段。电商直播间已经成了互联网上流量和交易密度最集中的场景之一,淘宝、抖音、快手形成三足鼎立局面。</span></p><p style="margin-right: 8px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.578px;color: rgb(0, 0, 0);">岁末年初,抖音和快手都发布了相关数据,回顾过去一年电商助农的成绩。</span></p><p style="margin-right: 8px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.578px;color: rgb(0, 0, 0);">抖音重在电商助农及带动乡村文旅发展。数据显示,过去一年抖音电商助销农特产47.3亿单,农货商家数量同比增长83%;抖音网友打卡全国15万余个乡村文旅景点,“山里DOU是好风光”项目累计带动乡村文旅支付成交额超40亿元。</span></p><p style="margin-right: 8px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.578px;color: rgb(0, 0, 0);">快手通过三农内容、知识类直播、快聘业务等体现其社会价值。《快手公益生态报告》显示,2023全年快手知识类直播3600万场,观看三农内容直播的人次超过1165亿,快聘业务协助3亿人次在快手上找工作。</span></p><p style="margin-right: 8px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.578px;color: rgb(0, 0, 0);">可以看到,直播电商+公益,已经成为互联网平台为乡村经济、社会发展贡献力量的有力手段,未来仍有更大的增长空间。</span></p><p style="margin-left: 8px;margin-right: 8px;margin-bottom: 16px;line-height: 1.75em;"><span style="font-size: 15px;letter-spacing: 0.034em;"></span></p><h5 style="margin-top: 24px; outline: 0px; font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px; margin-left: 8px; margin-right: 8px;"><span style="outline: 0px;color: rgb(0, 0, 0);background-color: rgb(0, 82, 255);font-size: 20px;"><strong style="outline: 0px;"></strong></span><span style="outline: 0px;color: rgb(0, 0, 0);font-size: 20px;"><strong style="outline: 0px;"> 年度缺憾</strong></span></h5><h5 style="outline: 0px; font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px; color: rgb(34, 34, 34); line-height: 27.2px; visibility: visible; margin-bottom: 24px; margin-left: 8px; margin-right: 8px;"><span style="outline: 0px; font-family: "Helvetica Neue", Helvetica, "Source Han Sans SC", "Noto Sans CJK SC", sans-serif; vertical-align: baseline; background-color: rgb(0, 82, 255); letter-spacing: 2px; visibility: visible; font-size: 15px; color: rgb(255, 255, 255);"><strong style="outline: 0px;color: rgb(0, 0, 0);font-size: medium;visibility: visible;"><span style="font-size: 15px; color: rgb(255, 255, 255); outline: 0px; vertical-align: baseline; visibility: visible; line-height: 19.0667px; font-family: DengXian;">百度退出互联网募捐信息平台</span></strong></span></h5><section style="margin-right: 8px; margin-left: 8px; letter-spacing: 0.578px; line-height: normal;"><span class="wxart_image" wx-style="display:inline-block;width: 100%;height: auto;"></span></section><p style="margin-right: 8px;margin-bottom: 16px;margin-left: 8px;text-wrap: wrap;letter-spacing: 0.578px;line-height: normal;"><span style="font-size: 12px;color: rgb(136, 136, 136);">2019年,第二届数字中国峰会上的百度公益展区。</span></p><p style="margin-right: 8px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;margin-bottom: 16px;"><span style="color: rgb(0, 0, 0);font-size: 15px;letter-spacing: 0.578px;">2023年6月,百度公益悄然下线,百度公益平台官网已无法打开,互联网募捐信息平台由原来的30家变为29家。</span></p><p style="margin-right: 8px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;margin-bottom: 16px;"><span style="color: rgb(0, 0, 0);font-size: 15px;letter-spacing: 0.578px;">据悉,早在2022年第三季度,百度公益就正式向民政部提出退出申请。作为2016年首批获得互联网募捐信息平台资质的13家平台之一,百度公益定位为公益信息展示、查询、传播和公益项目筹款的综合平台。</span></p><p style="margin-right: 8px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;margin-bottom: 16px;"><span style="color: rgb(0, 0, 0);font-size: 15px;letter-spacing: 0.578px;">百度相关负责人曾表示,互联网公益注重互动、链接和公众广泛参与,这不是百度的优势赛道。但事实上,百度搜索、百度百家号等产品和流量入口都是链接公众与公益的最佳渠道。百度公益在2017、2018、2019连续3年被民政部点名要求“开放自身优势资源”“主动服务”等,可见其在公益平台建设和行业赋能上,并没有达到外界的预期。</span></p><p style="margin-right: 8px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;margin-bottom: 16px;"><span style="color: rgb(0, 0, 0);font-size: 15px;letter-spacing: 0.578px;">百度公益平台下线后,百度基金会的官网也进行了迭代更新。据其2022年报,基金会全年用于慈善活动的支出为1.61亿元,共开展6项公益慈善项目,但多数项目在其官网、官微等平台未能找到具体进展及成果信息。</span></p><section style="margin-right: 8px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;margin-bottom: 16px;"><br></section><h5 style="margin-top: 24px; outline: 0px; font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px; margin-left: 8px; margin-right: 8px;"><span style="outline: 0px;color: rgb(255, 255, 255);background-color: rgb(0, 82, 255);font-size: 20px;"><strong style="outline: 0px;"></strong></span><span style="outline: 0px;color: rgb(255, 255, 255);font-size: 20px;"><strong style="outline: 0px;"> </strong></span><span style="outline: 0px;color: rgb(0, 0, 0);font-size: 20px;"><strong style="outline: 0px;">年度趋势</strong></span></h5><p style="margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px; color: rgb(34, 34, 34); line-height: 27.2px; visibility: visible;"><span style="outline: 0px;font-family: "Helvetica Neue", Helvetica, "Source Han Sans SC", "Noto Sans CJK SC", sans-serif;font-weight: bold;vertical-align: baseline;background-color: rgb(0, 82, 255);letter-spacing: 2px;visibility: visible;font-size: 15px;color: rgb(255, 255, 255);"><strong style="outline: 0px;color: rgb(0, 0, 0);font-size: medium;visibility: visible;"><span style="font-size: 15px; color: rgb(255, 255, 255); outline: 0px; vertical-align: baseline; visibility: visible; line-height: 19.0667px; font-family: DengXian;">多平台发力内容公益</span></strong></span></p><section style="letter-spacing: 0.578px;text-wrap: wrap;margin-left: 8px;margin-right: 8px;line-height: normal;margin-bottom: 16px;"><span style="letter-spacing: 0.578px;font-size: 12px;color: rgb(136, 136, 136);"></span></section><section style="margin-right: 8px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;margin-bottom: 16px;"><span style="color: rgb(0, 0, 0);font-size: 15px;letter-spacing: 0.578px;">内容为王永不过时。</span><span style="color: rgb(0, 0, 0);font-size: 15px;letter-spacing: 0.578px;">在公益领域,优质内容的重要性也越来越受到重视。</span></section><p style="margin-right: 8px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.578px;color: rgb(0, 0, 0);">2023年4月,自媒体美食账号“日食记”团队为一所幼儿园的40多位孩子们做了一顿旋风蛋盖饭,并制作成视频《记录我给40个人类幼崽做饭的一天》发布在B站,吸引125万人次观看,也为公益项目带来10万元的筹款。</span></p><p style="margin-right: 8px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.578px;color: rgb(0, 0, 0);">内容引发广泛关注与共鸣,增强了公众对公益的认同,从而激发他们的积极参与。除了B站,抖音、腾讯等互联网公益平台也越来越重视内容与公益的联结力。</span></p><p style="margin-right: 8px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.578px;color: rgb(0, 0, 0);">依托于抖音,字节跳动公益平台从2022年开始每月发布公益榜单,并从最初的单一公益项目榜单,发展到现在的每月三大榜单:公益项目榜、公益官号成长榜、创作者公益影响力榜。2023年,腾讯公益也基于视频号生态推出了以月为周期的激励榜单,对每月TOP50的上榜账号进行流量激励投放。</span></p><p style="margin-right: 8px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.578px;color: rgb(0, 0, 0);">从长远看,对优质内容的重视不仅会对机构和项目形成正向激励,也将进一步改良行业生态。</span><span style="color: rgb(0, 0, 0);font-size: 15px;letter-spacing: 0.578px;"></span></p><p style="margin-right: 8px;margin-bottom: 16px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;"><br></p><h5 style="margin-top: 24px; margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px;"><span style="outline: 0px;color: rgb(255, 255, 255);background-color: rgb(0, 82, 255);font-size: 20px;"><strong style="outline: 0px;"></strong></span><span style="outline: 0px;color: rgb(255, 255, 255);font-size: 20px;"><strong style="outline: 0px;"> </strong></span><span style="outline: 0px;font-size: 20px;color: rgb(0, 0, 0);"><strong style="outline: 0px;">年度治理</strong></span></h5><p style="margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px; color: rgb(34, 34, 34); line-height: 27.2px; visibility: visible;"><span style="outline: 0px;font-family: "Helvetica Neue", Helvetica, "Source Han Sans SC", "Noto Sans CJK SC", sans-serif;font-weight: bold;vertical-align: baseline;background-color: rgb(0, 82, 255);letter-spacing: 2px;visibility: visible;font-size: 15px;color: rgb(255, 255, 255);"><strong style="outline: 0px;color: rgb(0, 0, 0);font-size: medium;visibility: visible;"><span style="font-size: 15px; color: rgb(255, 255, 255); outline: 0px; vertical-align: baseline; visibility: visible; line-height: 19.0667px; font-family: DengXian;">短视频平台加强公益内容管控</span></strong></span></p><section style="text-align: justify; margin-left: 8px; margin-right: 8px; line-height: normal;"><span class="wxart_image" wx-style="display:inline-block;width: 100%;height: auto;"></span></section><p style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 8px;margin-right: 8px;line-height: normal;margin-bottom: 16px;"><span style="font-size: 12px;letter-spacing: 0.578px;color: rgb(136, 136, 136);">抖音平台治理年度短片《别拍了!》海报。</span></p><section style="margin-right: 8px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;margin-bottom: 16px;"><span style="color: rgb(0, 0, 0);font-size: 15px;letter-spacing: 0.578px;">近年来,在短视频平台上,打着助农等幌子的伪公益成了一些主播的流量密码。</span><span style="color: rgb(0, 0, 0);font-size: 15px;letter-spacing: 0.578px;">以公益之名造假卖惨,不仅挑战法律底线,也给慈善的公信力带来恶劣影响。</span></section><p style="margin-right: 8px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.578px;color: rgb(0, 0, 0);">2023年6月,抖音出台公益内容治理规范,公益类账号必须认证且不得进行直播打赏、电商销售等营利性行为,同时严禁账号以公益为由,博取关注、骗粉骗赞、非法获利。2024年1月,抖音公布的《治理不实信息年度总结》显示,2023年该公司针对不当摆拍、伪公益、仿冒假冒等形式的不实信息现象持续加强治理,对1.9万多个发布不实信息的账号进行全面封禁等处置,清理视频240多万条。抖音还上线了一部揭露伪公益短片《别拍了!》,把台前幕后的细节一一复现。</span></p><p style="margin-right: 8px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.578px;color: rgb(0, 0, 0);">近期,中央网信办开展“清朗·2024年春节网络环境整治”专项行动,重点整治炮制虚假信息、恶意营销炒作等6方面问题。短视频平台作为最大的信息池和流量池,重视自身内容生态的健康本身就是公共利益的一部分,希望平台祭出的严格管理措施能让将假公益彻底禁绝。</span></p><p style="margin-right: 8px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;margin-bottom: 16px;"><span style="font-size: 15px;letter-spacing: 0.578px;color: rgb(0, 0, 0);">延伸阅读:<a target="_blank" href="http://mp.weixin.qq.com/s?__biz=Mzg2OTU1OTU3MA==&mid=2247521305&idx=1&sn=f720f9af9aae2ed4937e03fbf5526d26&chksm=ce99e864f9ee6172448159918ab8f48fa3994d9d069440b6be97cfde065fef6ac9997792dc10&scene=21#wechat_redirect" textvalue="抖音新规斩向“卖惨”链条" linktype="text" imgurl="" imgdata="null" data-itemshowtype="0" tab="innerlink" data-linktype="2">抖音新规斩向“卖惨”链条</a></span><span style="color: rgb(0, 0, 0);font-size: 15px;letter-spacing: 0.578px;"></span></p><p style="margin-right: 8px;margin-bottom: 16px;margin-left: 8px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;"><br></p><h5 style="margin-top: 24px; outline: 0px; font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px; margin-left: 8px; margin-right: 8px;"><span style="outline: 0px;color: rgb(255, 255, 255);background-color: rgb(0, 82, 255);font-size: 20px;"><strong style="outline: 0px;"></strong></span><span style="outline: 0px;color: rgb(255, 255, 255);font-size: 20px;"><strong style="outline: 0px;"> </strong></span><span style="outline: 0px;font-size: 20px;color: rgb(0, 0, 0);"><strong style="outline: 0px;">年度风向</strong></span><strong style="outline: 0px;color: rgb(26, 26, 26);font-family: "Helvetica Neue", Helvetica, "Source Han Sans SC", "Noto Sans CJK SC", sans-serif;font-size: 20px;letter-spacing: 0.544px;text-align: center;visibility: visible;"></strong></h5><h5 style="margin-bottom: 24px; outline: 0px; font-family: system-ui, -apple-system, 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style="margin-right: 3px;margin-left: 3px;padding: 1px 3px;outline: 0px;background-color: rgb(171, 224, 225);border-radius: 2px;"></span></strong></span><span style="outline: 0px; font-family: -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; font-size: 12px; color: rgb(56, 56, 56);"><strong style="outline: 0px;"><span style="margin-right: 3px;margin-left: 3px;padding: 1px 3px;outline: 0px;background-color: rgb(171, 224, 225);border-radius: 2px;"></span></strong></span><span style="outline: 0px; font-family: -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; font-size: 12px; color: rgb(56, 56, 56);"><strong style="outline: 0px;"><span style="margin-right: 3px;margin-left: 3px;padding: 1px 3px;outline: 0px;background-color: rgb(171, 224, 225);border-radius: 2px;"></span></strong></span><span style="outline: 0px; font-family: -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; font-size: 12px; color: rgb(56, 56, 56);"><strong style="outline: 0px;"><span style="margin-right: 3px;margin-left: 3px;padding: 1px 3px;outline: 0px;background-color: rgb(171, 224, 225);border-radius: 2px;"></span></strong></span><span style="outline: 0px; font-family: -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; font-size: 12px; color: rgb(56, 56, 56);"><strong style="outline: 0px;"><span style="margin-right: 3px;margin-left: 3px;padding: 1px 3px;outline: 0px;background-color: rgb(171, 224, 225);border-radius: 2px;"></span></strong></span><span style="outline: 0px; font-family: -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; font-size: 12px; color: rgb(56, 56, 56);"><strong style="outline: 0px;"><span style="margin-right: 3px;margin-left: 3px;padding: 1px 3px;outline: 0px;background-color: rgb(171, 224, 225);border-radius: 2px;"></span></strong></span><span style="outline: 0px; font-family: -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; font-size: 12px; color: rgb(56, 56, 56);"><strong style="outline: 0px;"><span style="margin-right: 3px;margin-left: 3px;padding: 1px 3px;outline: 0px;background-color: rgb(171, 224, 225);border-radius: 2px;"></span></strong></span><span style="outline: 0px; font-family: -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; font-size: 12px; color: rgb(56, 56, 56);"><strong style="outline: 0px;"><span style="margin-right: 3px;margin-left: 3px;padding: 1px 3px;outline: 0px;background-color: rgb(171, 224, 225);border-radius: 2px;"></span></strong></span><span style="outline: 0px; font-family: -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; font-size: 12px; color: rgb(56, 56, 56);"><strong style="outline: 0px;"><span style="margin-right: 3px;margin-left: 3px;padding: 1px 3px;outline: 0px;background-color: rgb(171, 224, 225);border-radius: 2px;"></span></strong></span><span style="outline: 0px;font-family: -apple-system, BlinkMacSystemFont, Arial, sans-serif;letter-spacing: 0.544px;font-size: 12px;color: rgb(56, 56, 56);"><strong style="outline: 0px;"><span style="margin-right: 3px;margin-left: 3px;padding: 1px 3px;outline: 0px;background-color: rgb(171, 224, 225);border-radius: 2px;"></span></strong></span></section><section style="margin-left: 8px;margin-right: 8px;"><section style="display: none;margin-left: 8px;margin-right: 8px;"><br></section></section><section style="display: none;margin-left: 8px;margin-right: 8px;"><br></section><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p><br>转载声明:本文转载自「中国慈善家杂志」,搜索「cnscsj」即可关注,[<a target="_blank" href="https://mp.weixin.qq.com/s/ysYHLGdNi0hcXaPsbSVixQ">阅读原文</a>]。</div><p></p>
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